Syncing the loop...
Our logo embodies the essence of circular innovation — a laboratory flask containing an endless loop, where ideas bubble up and flow back into the system.
Represents our experimental approach — testing, iterating, and refining ideas in our innovation lab.
Symbolizes circular systems — resources, ideas, and value flowing continuously without waste.
Represent the constant flow of innovation — ideas rising, transforming, and creating new possibilities.
"Every element works together to tell our story — we're not just building technology, we're cultivating an ecosystem where innovation flows in perfect circles."
From recycled fibres to automated ledgers, every line of code closes another loop. We're mission-aligned builders, not just coders — creating technology that keeps resources spinning, not left behind.
We design technology that mimics nature's cycles, ensuring nothing goes to waste and everything flows back into the system.
Our lab approach means we prototype rapidly, test thoroughly, and iterate based on real-world feedback from small operators.
Every solution we build aims to regenerate rather than just sustain, creating positive loops for people and planet.
We've refined our approach through dozens of projects, creating a methodology that ensures sustainable innovation at every stage.
We start with your vision and explore circular possibilities through collaborative workshops.
Rapid experimentation in our digital lab, testing concepts with real-world constraints.
Small-scale pilots with actual users, measuring impact and gathering feedback loops.
Systematic expansion that maintains circular principles while growing your impact.
Every project we build creates measurable positive loops. Here's how our work is closing gaps and opening possibilities.
kg
Materials kept in circulation through our circular systems
businesses
Local businesses using our automation tools
reduction
Average time savings on administrative tasks
cities
Urban areas with active circular economy projects
We automate the busywork so cafés can dream bigger. Our solutions empower small operators to focus on what they do best — creating, connecting, and contributing to their communities.
Automated bookkeeping that speaks your language
Integration loops that connect your tools seamlessly
Circular economy tools for sustainable growth
— Small operator, Reykjavik
"CarouselLabs helped us close the loop on our waste stream and our cash flow. Now we spend our time crafting, not calculating."
Café Owner
Reykjavik Roasters"The automation tools freed up 15 hours a week. That's time I can spend on product development and customer relationships."
Textile Recycler
Amsterdam Textiles"Their circular approach helped us turn waste into revenue. We're now a model for other manufacturers in our region."
Manufacturing Director
Barcelona ManufacturingBeta today, business value tomorrow. Our approach combines Icelandic ingenuity with rigorous testing to ensure every prototype becomes a practical solution.
We prototype with real small operators, testing ideas in authentic environments.
Data guides our decisions. We track impact on both business metrics and sustainability goals.
Successful prototypes become products. Failed experiments become shared learnings.
From AI-powered invoice reconciliation to blockchain-based circular supply chains, we're always exploring the next loop to close.
Each venture closes a different loop in the circular economy. From automated ledgers to regenerative music platforms, we're building the infrastructure for a sustainable future.
AI-powered bookkeeping that reconciles 97% of invoices automatically, unlocking working capital for small operators.
Music tech platform connecting artists with circular revenue streams through regenerative fan engagement loops.
Marketplace for up-cycled fashion connecting makers, materials, and conscious consumers in closed-loop commerce.
Holistic wellness platform integrating Nordic traditions with modern biometric tracking for complete life loops.
Have an idea for a new loop? We're always exploring partnerships with purpose.
Thoughts on circular systems, sustainable technology, and the future of small business empowerment.
How automated bookkeeping creates circular cash flow patterns that benefit both operators and the broader economy. We explore the hidden loops in traditional accounting.
Drawing inspiration from Icelandic geysers and aurora patterns, we examine how natural cycles inform our approach to technology design and user experience.
VAEBZ is pioneering new models where fan engagement creates sustainable revenue loops for artists while building community around shared values.